The Beauty Biz Starter Guide - Turn your Instagram into a client magnet.

How to Build a Beauty Business on Instagram – My Personal Guide to Growing a Loyal Clientele

Starting a beauty business can feel lonely—especially when you’re in a new town, with no connections and no clue where to start. That was me. I moved somewhere I didn’t know a soul.Through trial, error, and a lot of consistency, I filled my books, built a recognisable brand, and became one of the busiest lash techs in my area. And now, I’m sharing exactly how I did it in this e-book.

This guide is your step-by-step playbook for building a beauty business presence on Instagram that actually attracts clients. Whether you’re just starting out or trying to get more eyes on your page, this e-book will walk you through all the essentials—from setting up your page to showing up confidently online.

Inside the E-book:

• Choosing the right name and logo to represent your brand

• Using colour schemes and watermarks for a polished, cohesive look

• Creating strong story highlights that convert visitors into clients

• Writing a bio that sells your service without sounding pushy

• Content ideas when you have no clue what to post

• Understanding how to use hashtags effectively

• Growing your following organically (no fake followers, no bots)

• How to run giveaways and build collaborations that work

• Delivering great customer service that keeps people coming back

• Defining your core values so your audience connects with you

• My favourite free apps to create scroll-stopping content

This e-book isn’t for people chasing overnight success or expecting 1,000 followers in a day. Or anyone who has closed their books to new clients. It’s for those who are building something new , something real and lasting. If you're starting your beauty business from scratch-or if you're tired of posting into the void-this guide is for you.

And it’s not just for lash artists. Nail techs, brow artists, MUAs, and anyone launching a beauty startup can use this book to level up their Instagram and build a client base that grows month after month.

If you're ready to stop guessing and start building, this is the place to begin.